Melanys Figueredo Toledano | MarTech Consultant & Data Strategist helping founders make confident, data-informed decisions
I help builders turn data chaos into confident decisions.
I help builders make sense of what matters.
MarTech consulting that connects your data, your goals, and your next move.
Data strategy for decisive growth.
I work with founders and teams drowning in dashboards but starving for direction. I help them understand what's actually happening—then build systems that let them move faster and smarter.
Currently: Consulting on MarTech and data architecture, & Building SaaS on the side.
I work with founders drowning in dashboards but starving for direction. I help them understand what's happening—then build systems to move faster.
What Partnership Looks Like
I help you cut through the noise and build with intention. Here's what that means in practice:
Data Strategy → Actionable Insights
Turn fragmented data into intelligence you can act on. Your analytics become a compass, not just a report.
System Integration → Operational Coherence
Connect sales, marketing, and product into a unified engine. No more silos, no more miscommunication.
Digital Experience → Meaningful Connection
Design touchpoints that resonate. Experiences built around who your customers are, not just what they click.
Rapid Experimentation → Confident Decisions
Test what matters, learn fast, iterate smarter. Replace analysis paralysis with momentum.
Tech Partnership → Strategic Alignment
I translate between technical and business. Your stack serves your vision, not the other way around.
MarTech Architecture → Scalable Foundation
Build infrastructure designed for where you're going. Systems that grow with you, not limiting you.
How I Approach Strategy
I don't believe insight comes from more dashboards. It comes from understanding what your data is actually telling you, and having the conviction to act on it.
Most consultants optimize tactics. I dig into the why behind your decisions. What are you actually building toward? Does your tech stack support that vision? What would change if you stopped second-guessing and started moving?
I bridge the analytical and the intuitive, helping you spot patterns others miss, then building the infrastructure to act on them. No jargon. No overcomplicated frameworks. Just focused, actionable strategy.
What Others Say
I let the work speak for itself. Here's some of the recognition I've earned.
Digital Transformation Projects
Business operations revolutionized through tailored marketing technology and automation.
Satisfied Clients
Trusted partner to founders and growth-minded leaders who value measurable results and long-term collaboration.
Industry Features
Highlighted for excellence in MarTech innovation, analytics, and architecture across leading platforms.
Endorsements
Best Italian-speaking Marketing Analytics freelancers to hire
Recognized for driving business growth through advanced marketing analytics, delivering actionable insights and implementing data-driven strategies that give organizations a measurable edge over the competition.
Best Italian-speaking Google Tag Manager freelancers to hire
Acknowledged as a leader in tag management and analytics, implementing innovative Tag Management and Analytics solutions that optimize site performance, improve tracking accuracy, and elevate the user experience for measurable marketing impact.
Companies I've worked with
A Bit More About Me
The short version of what I do, and who I am outside of work.
Skillset & Tech Stack
Platform-agnostic expertise across the full technology spectrum